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At Nato's War Games excercise, Vjs were deployed for the organisation's command structure to see how they fared against media scrutiny.

One senior office wanted to retract a statement. Too late, it'd been edited and was on its way to being satellited back to the station.

In news gathering you can almost be certain, video journalism will provide you with first hand original news items.

This is more pronounced if you're an outfit e.g. newspapers that develops off diary leads and original stories.

Whether it's travel, the arts or major project like this one between two of Africa's broadcasters, Video journalism will provide the muscle to produce a programme without hurting yourbudget.

Increasingly, as we've demonstrated on the Press Association's programme, videojournalism skills are being used to produce content sent in by your readers and viewers (user generated content) .

And advertisers are looking at videojournalism skills too.

A former head of TV at Saatchi and Saatchi used videojournalism to produce a series of ads for Viacom UK and London Underground.

Marketeers are now looking into monetising video by produce local viral ads - essentially tapping into an ad-spend community which has yet to be touched.

In the UK, regional press estimate this to be in its billion of pounds.

Meanwhile editors are experimenting with the basics of video journalism making